The brand plans to use this fund to expand into new regions, increase the variety of products available, and enhance its capabilities and resources.

Bengaluru-based startup Go DESi is making waves in the confectionery world, having recently secured a significant boost in funding. Led by Aavishkaar Capital, the company has raised an impressive Rs 41 crore (approximately $4.9 million) in equity investment, marking the seventh investment from the Aavishkaar India Fund VI.

This injection of capital comes as Go DESi gears up for the next phase of its journey, poised to revolutionize the way Indians indulge their sweet tooth.

Go DESi – Overview

Founded in 2018 by the dynamic brother-sister duo, Vinay and Raksha Kothari, Go DESi has quickly become a household name with its regional-focused treats tailored to the diverse Indian palate. Their star product, the delightful candy pops known as Desi Popz, has captured the hearts and taste buds of consumers across the nation.

Available on online marketplaces, quick-commerce platforms, and traditional retail outlets, Go DESi products are making waves with over 15 million units sold and a presence in more than 40,000 stores nationwide.

What sets Go DESi apart is not just its delectable offerings but also its commitment to quality and innovation. With a monthly revenue of Rs 3.5 crore and ambitious plans to triple this figure to Rs 9 crore over the next 18 months, the company is poised for exponential growth.

This latest funding round, which saw participation from existing investors Rukam Capital, Roots Ventures, and DSG Consumer, will fuel Go DESi’s expansion initiatives.

Divya Gupta, Investment Director at Aavishkaar Capital, expressed confidence in Go DESi’s potential, citing the company’s strong brand presence and robust distribution network. Indeed, the confectionery market in India presents a vast opportunity, with a staggering size of over $17 billion.

While the western segment is dominated by established global giants, the Indian market remains largely unorganized, with 90% of sales in loose, unbranded formats.

Go DESi Vision

Go DESi aims to disrupt this landscape with its innovative approach and unwavering commitment to quality. The company plans to utilize the newly acquired funds to expand its geographical footprint, diversify its product offerings, and enhance its production capacity.

With a finger on the pulse of consumer preferences and a dedication to delivering delightful treats, Go DESi is poised to carve out a prominent place in the dynamic confectionery market of India.

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