Influencer Marketing Platform vHub.ai Raises Seed Funding From Z21 Ventures, Start Up India Seed Fund Scheme for Advancement in AI Features
vHub.ai has recently made headlines for raising seed funding from various investors including Z21 Ventures and Startup India Seed Fund Scheme. Participants included early-stage investors that provided critical assistance during its launch and growth stages.
According to plans laid out by the startup, newly raised funds will enable it to advance AI technology for influencer analytics and more accurate brand connections. Furthermore, vHub.ai intends to create more tools which help understand its target audiences for social media pages as well as create tailored marketing strategies based on this insight.
Influencer Marketing AI SaaS Platform | vHub.ai
Sachin Modi and Rajesh Jagasai founded vHub.ai as an influencer platform to simplify influencer campaigns for advertisers. It provides tools for discovering influencers, facilitates collaboration through an influencer marketplace and provides detailed ROI analytics.
AI-powered SaaS platforms like this one provide advertisers with greater insight into their target audiences on platforms like Instagram, YouTube and LinkedIn.
The company’s tools are tailored towards improving influencer marketing. These include fraud detection tools, an AI-powered discovery engine for influencers and an in-depth dashboard with ROI calculations.
Influencer marketing tools provided by this platform also include an extensive campaign management system, featuring a marketplace to connect brands with influencers, as well as a dashboard which tracks social media activity for monitoring purposes.
Within three years, vHub.ai intends to enhance its platform and increase reach, adding thousands of brands as members and increasing presence on key international markets.
EY predicts that influencer marketing industry will experience a 25% growth by 2024. This would bring revenue of Rs 2,344 billion and then Rs 3,375 billion by 2026. Influencer marketing faces several obstacles today such as influencer discovery and authenticator verification; therefore vHub.ai provides targeted solutions to overcome such hurdles.
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